Google+ is a social networking platform that is set to rival Facebook, aiming to make sharing more like sharing 'real life'.
Google's marketing budget remains small in comparison to most companies its size like Microsoft which unlike Google, Microsoft spends approx around $1bn a year on Media in the US alone!
But Google's leap in spending its adverstising budget which saw a spend of $137.5m in the first 9 months of 2011 in the US, on TV, Print, Outdoor, Radio and Online Display Advertising.
Promoting movie rentals on YouTube & Internet Safety via running poster ads on London buses and underground.
Obi Felten, Google's director of consumer marketing for Europe, the Middle East & Africa is always looking for the best way to connect users with their tools, such as from a 'good to know poster ad' or a film ad during an xFactor break.
Google's having to work much harder to convince consumers to switch from Facebook or Microsoft Internet Explorer Browser, despite the strong network support from imaginative / creative agencies such as BBH, M&C Saatchi and its own in house creative lab.
Currently Facebook has 800m users which still shows it's foothold in Global markets today.
Google's marketing budget remains small in comparison to most companies its size like Microsoft which unlike Google, Microsoft spends approx around $1bn a year on Media in the US alone!
But Google's leap in spending its adverstising budget which saw a spend of $137.5m in the first 9 months of 2011 in the US, on TV, Print, Outdoor, Radio and Online Display Advertising.
Promoting movie rentals on YouTube & Internet Safety via running poster ads on London buses and underground.
Obi Felten, Google's director of consumer marketing for Europe, the Middle East & Africa is always looking for the best way to connect users with their tools, such as from a 'good to know poster ad' or a film ad during an xFactor break.
Google's having to work much harder to convince consumers to switch from Facebook or Microsoft Internet Explorer Browser, despite the strong network support from imaginative / creative agencies such as BBH, M&C Saatchi and its own in house creative lab.
Currently Facebook has 800m users which still shows it's foothold in Global markets today.
No comments:
Post a Comment