Google to use more TV ads

Google+ is a social networking platform that is set to rival Facebook, aiming to make sharing more like sharing 'real life'.

Google's marketing budget remains small in comparison to most companies its size like Microsoft which unlike Google, Microsoft spends approx around $1bn a year on Media in the US alone!

But Google's leap in spending its adverstising budget which saw a spend of $137.5m in the first 9 months of 2011 in the US, on TV, Print, Outdoor, Radio and Online Display Advertising.

Promoting movie rentals on YouTube & Internet Safety via running poster ads on London buses and underground. 

Obi Felten, Google's director of consumer marketing for Europe, the Middle East & Africa is always looking for the best way to connect users with their tools, such as from a 'good to know poster ad' or a film ad during an xFactor break.

Google's having to work much harder to convince consumers to switch from Facebook or Microsoft Internet Explorer Browser, despite the strong network support from imaginative / creative agencies such as BBH, M&C Saatchi and its own in house creative lab.

Currently Facebook has 800m users which still shows it's foothold in Global markets today.

Burberry's Strong Sales Growth

Through the festive season, the British Luxury Brand Burberry reports strong sales growth. Increased sales from Asia region up by 36% to £210m, increased sales from Europe region grew by 20% to 160m. Increased sales up by 13% in the period from its flagship stores London, Paris, Las Vegas and Hong Kong.

Analyst forecasts the company to meet a full year profit before tax of £375m.

Burberry's signature outerwear and leather goods drove half of its total retail growth of 21% to £574m in the three month end of December.

From the peak in July Burberry's shares had knocked by 20% due to fears of a slow down in Asia but investors were reassured that the reported comparable store sales in China had grown by 30% in the quarter.

The company's licensing revenue grew by 12% in the third quarter which led by a 60% growth in its fragrance, eyewear and watches division. Due to the successful launch of Burberry Body, a new perfume, the company is driven to aim on the introduction of sunglasses and watches.

Ms Cartwright said as the company is considering different licensing arrangement which could include 'buy in' potentials further talks with Inter Parfums over the licensing agreement continues.